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Marketing classics a selection of influential articles by

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Published by Prentice Hall in Englewood Cliffs, N.J .
Written in English


  • Marketing.

Book details:

Edition Notes

Includes bibliographical references and index.

Statement[edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.
ContributionsEnis, Ben M., Cox, Keith Kohn., Mokwa, Michael P.
LC ClassificationsHF5415 .M29748 1995
The Physical Object
Paginationxii, 612 p. :
Number of Pages612
ID Numbers
Open LibraryOL1087417M
ISBN 100205159885
LC Control Number94011406

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This book is simply a marketing classic and is considered by many to be up there with the likes of Scientific Advertising and Ogilvy on Advertising. I’ve read this book several times and must agree with the critics that this is one that every ad man must have in their library. Simply a great book. Get your hands on Positioning today. Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline. All Books in eBook Format Home. Ecological Marketing was edited by Karl E. Henion, II and Thomas C. Kinnear. This work presents edited versions of papers presented at the First National Workshop on the same topic in These papers were presented by practicing business executives, university researchers, and a Federal Administration official. They provide state-of-the-art information on the role of business, government. Beckwith’s now classic book delves into how to market the intangible, and especially focusing on creating an excellent customer experience so that people will want to come back to you. Zag: The Number One Strategy of High-Performance Brands.

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